Are Your Customers Seeing You As You Intend?

It may be time to simplify your process

business contacts, so make sure that the information presented is relevant to the way you’re doing business today.

For example, you’ve probably seen a lot of changes in how you do business over the past year. Are those changes reflected on your site? I don’t just mean blogs or other content—i mean, can someone who wants to do business with you access relevant and helpful information?

For most people, you’ll fall into one of two camps.

The first, and I believe more common, scenario is that you changed a lot on your website when COVID started, and then keeping it updated fell to the wayside. Are those protocols still in place? Or does your website spend a whole lot of space talking about processes that have been dismantled? Make sure your information is updated and in keeping with what’s actually happening with your business now as opposed to what was happening six months ago.

If this doesn’t sound like your situation, my guess is that you didn’t update your website at the start of the pandemic. And I get it—there was a lot going on. Regardless, now updating your site needs to become a priority to make sure your business processes are accurately reflected to potential clients.

Making sure your business decisions make sense in this moment doesn’t stop with your online presence or your automated voicemail. Do your products and services make sense for the market as it is today?

Years ago, a new brand manager at Procter & Gamble cataloged how many Tide packages they were offering and found that there were more than

100 different versions being stocked in stores. At one time, every product had a good reason for being made, but that time had passed.

He narrowed down their product offerings to about 20.

Not only did this greatly simplify their production process, but it led to an increase in sales because it turns out that consumers would rather pick one Tide product out of five instead of looking through dozens of options.

I think this is a great example for the present day. A lot has changed lately—new product offerings, altered safety precautions, shifts in logistics, and rearrangements in staffing. So, take a page out of P&G’S playbook. Re-evaluate what you’re doing and how you’re doing it, and you may find that in simplifying processes and updating information, you can make it easier for clients and customers to engage with your business in a way that makes sense today.