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According to Axios, Twitter has launched an advertising and social media campaign urging people to follow local journalists and support their work.

The campaign launched in

May with 28 full-page, color ads in local newspaper across the Gannett/usa TODAY and Mcclatchy network, including the Detroit Free Press, Indianapolis Star, Miami Herald, and Kansas

City Star. Online ads will also run across the digital websites of each paper. Additionally, ads will run on USA TODAY online and in print. The ads will direct readers to Twitter Lists of local journalists created by each newspaper and the platform.

Twitter will encourage prominent national reporters, journalism advocacy organizations and news consumers to tweet the hashtag #Followlocaljournalists alongside impactful examples of local journalism. The company has also organized several conversations on Twitter Spaces, its live audio chat feature, where people can hear from journalists around the world.

The campaign, which will continue throughout the year, will ultimately help elevate local reporters’ stories and draw awareness to their work, further growing their followings.

“Local journalists (are) so incredibly important to the conversation on Twitter,” Niketa Patel, head of print and digital news partnerships at Twitter, told Axios. “We’re viewing this as a way of ensuring that Twitter is giving local journalists a national spotlight.”

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2021-07-01T07:00:00.0000000Z

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https://editorandpublisher.pressreader.com/article/282114934557295

Editor and Publisher